This weekend I saw a commercial for Disneyworld vacations. It was brilliant. It began with a father and a son sitting side by side atop a giant waterslide. They look at each other, they grin competitively, and then they slide toward the pool below. But when they reach it, a transformation has taken place, and the father has become a boy as well! The son gives his father/new playmate an appraising glance, then an approving smile and they race off together. The rest of the commercial is a series of images showing the two enjoying their time playing, exploring, riding rides, and so on. When it ended, I was left with a feeling of wistfulness for my own childhood.
And that was when I realized that I was being played.
I said that the commercial was brilliant, and I meant it. It was brilliant in the same way that the first commercial ever made was brilliant. Maybe you’ve read about it:
Now the serpent was more subtil than any beast of the field which the LORD God had made. And he said unto the woman, Yea, hath God said, Ye shall not eat of every tree of the garden? And the woman said unto the serpent, We may eat of the fruit of the trees of the garden: But of the fruit of the tree which is in the midst of the garden, God hath said, Ye shall not eat of it, neither shall ye touch it, lest ye die. And the serpent said unto the woman, Ye shall not surely die: For God doth know that in the day ye eat thereof, then your eyes shall be opened, and ye shall be as gods, knowing good and evil. And when the woman saw that the tree was good for food, and that it was pleasant to the eyes, and a tree to be desired to make one wise, she took of the fruit thereof, and did eat, and gave also unto her husband with her; and he did eat.
Talk about knowing your target demographic! And Disney knows theirs as well. They know that most Americans believe that childhood is magical, and that being a child preferable to being an adult. And if you’re like me, your brain is yelling, “But it is magical.” Let’s be clear: it isn’t, at least, it isn’t any more magical than the rest of life. Don’t get me wrong, childhood is great, it’s fine, it’s part of the process that God designed us to go through. In short, it’s good. But don’t go any farther. When we magnify childhood, when we make into the be all and end all of greatness, we cheapen every other part of life that God has made. We begin selling the idea that God made the first part great and everything after it is punishment.
If you don’t believe me, just try imagining the commercial if it were the other way around. The father and son sit at the top of the slide, they slide down, the boy is transformed into a man, and then what? They work 9 to 5 jobs together? They pay bills… in tandem? Watch TV together? That might work for a beer commercial, but even then, it just sounds too depressing.
The problem is that we think being an adult is drudgery. And whether we realize it or not, we communicate that thought to our children. Of course, if all you think of yourself as is just a consumer of goods and services, then perhaps you are not mistaken. Of course, if that is the case, you might also want to ask yourself why it is that you believe you are a Child of God and called according to His purpose.
Am I making sense here? As Christians, we have a sworn duty to become men and women of God. And part of that is raising our children to become men and women of God as well. We cannot fully do that if we ourselves believe that our children are better off staying children. We cannot do it if we believe the age old lie that we are raising children. We must remember that we are raising adults.
What do you say?